En Listo Marketing, una vez al año la empresa nos invita a dos libros. Cada quien puede elegir los 2 que más le gusten. Siempre y cuando los compartan una vez leídos.
Hoy que celebramos el día del libro, quisimos compartir el Top15 de nuestra pequeña biblioteca. No incluimos algunos libros buenos, pero desfasados (como aquellos dedicados a Flash o a CSS2).
1. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
David Meerman Scott
2. The Smashing Book 1, 2 y 3
Smashing Magazine
3. Principles of Marketing
Gary Kotler
4. All Marketers are Liars
Seth Godin
5. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Avinash Kaushik
6. Crush It!: Why NOW Is the Time to Cash In on Your Passion
Gary Vaynerchuk
7. The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
8. Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
Luke Sullivan
9. Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media
Liana Evans
10. Even Faster Web Sites: Performance Best Practices for Web Developers
Steve Souders
11. Writer’s Digest Handbook of Magazine Article Writing
Writers Digest
12. JavaScript: A Beginner’s Guide, Second Edition JavaScript: A Beginner’s Guide, Second Edition
John Pollock
13. CSS Mastery: Advanced Web Standards Solutions
Andy Budd
14. Business @ the Speed of Thought: Succeeding in the Digital Economy
Bill H. Gates
15. PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide
Larry Ullman
Deja una respuesta